The joy felt when playing Sweet Crush helped mask the serious injury a New york man sustained from limitless hours of playing the game.
A former sailor, who is 29-years-old, played Sweet Crush all day in the coursework of a six to eight week stretch, suffering a ruptured tendon in his left thumb due to excessive game play, according to a case study in the Journal of the American Medical Association Internal Medicine.
"His tendon was getting inflamed & worn down & he didn't feel pain," Dr. Andrew Doan of the Naval Medical Middle San Diego & of the authors of the study, told ABC News.
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Tendons run over the bone in the thumb, so the swiping motion a person repetitively makes may cause tendons to become inflamed, Doan said, ultimately limiting movement.
Playing the addictive game all day together with his left hand, the man, who is not identified in the study, said they used his dominant right hand for other tasks.
"Playing was kind of a secondary thing, but it was constantly on," the man said, according to the study.
Doan said the fact that the man did not document any pain shows how video games could act as a kind of digital pain killer.
"The issue is when they play video games it can stimulate the mind & body to release natural chemicals, such as adrenaline & cortisol, Doan said. "We think also endorphins, which are natural painkillers, are released."
Doan also cited studies that show playing video games could be helpful in dulling the pain of pediatric patients & burn victims, who can play while nurses scrub their wounds.
After his sweet streak playing the game, the Californian ultimately ended up on the operating table where they underwent surgical procedure to repair the tendon. King, the maker of Sweet Crush, did not immediately reply to ABC News' request for comment.
While the case is fascinating because the man said they could not feel pain, Doan said it ought to serve as a cautionary story for game enthusiasts who find themselves addicted.
They recommends limiting smartphone games to hour per day.
"Everything in life is in moderation," they said.

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