CNN: ISIS: The most successful terrorist brand ever?

Like moths to a flame, a growing number of people around the world have been drawn to the terrorist organization ISIS.

The al Qaeda splinter group is trying to create an Islamic state on territory it controls in Syria and Iraq. But its reach goes much further.

This week's attack in Texas is the latest reminder of how the group inspires an international following using a unique mix of propaganda, social media, Hollywood techniques, and branding strategies more commonly associated with the corporate world.

ISIS generates widespread revulsion for its violent beheadings and public executions, but experts say it's highly skilled at appealing to a small niche audience.

WNU Editor: The above video outlines where the Islamic State makes its money.

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